X

Apple Experience Event 2026

Apple's Experience event is on March 4. We could see the iPhone 17E, an M4 iPad Air, a low-cost MacBook, and new MacBook Air and MacBook Pro models.

Featured Stories

Laptops
Apple's MacBook Neo Hands-On: A Premium Laptop for $599

The new 13-inch Neo has just the right feature mix for the money and a great look and feel that's going to make it tough to beat.

By Matt Elliott
Apple Brings MacBook Air Up to Speed With M5 Chip
03/03/2026
Apple Launches MacBook Pros With New M5 Pro, M5 Max Chips
03/03/2026
Apple Debuts the $599 iPhone 17E With MagSafe – and It Comes in Pink
03/05/2026
Apple's New Studio Display XDR Is $3,299, and You Don't Even Have to Pay for the Stand
03/03/2026
Apple Schedules 'Special Experience' in New York, London and Shanghai on March 4
02/16/2026
Apple Brings MacBook Air Up to Speed With M5 Chip
03/03/2026
Apple Launches MacBook Pros With New M5 Pro, M5 Max Chips
03/03/2026
Apple Debuts the $599 iPhone 17E With MagSafe – and It Comes in Pink
03/05/2026
Apple's New Studio Display XDR Is $3,299, and You Don't Even Have to Pay for the Stand
03/03/2026
Apple Schedules 'Special Experience' in New York, London and Shanghai on March 4
02/16/2026

Latest Videos

Everything Announced at Apple's iPhone 17 Event in 7 Minutes
 • Tech
250909-clean-apple-iphone-event-v1
Everything Announced at Apple's iPhone 17 Event in 7 Minutes
07:18 • Now Playing
iphone17-wishlist-cnet-thumb1-clean.png
Apple Will Reveal the iPhone 17 Soon. Here's What We Want
05:23 • 7 months ago
Galaxy S25 Edge features I want on the iPhone 17 Air
Hey, Apple: Steal These S25 Edge Features for a Skinny iPhone
04:33 • 10 months ago
250731-site-ios-26-hidden-gems-v1
26 More Things Hidden in iOS 26
05:27 • 8 months ago
wtf-sp80-seq-00-04-10-14-still002.png
Five New Apple Watch Features Coming With WatchOS 26
04:43 • 9 months ago
250130-site-omt-ep-106-thin-is-in-iphone-se-4-could-be-more-exciting-than-iphone-17-slim-1
iPhone SE 4 vs. iPhone 17 Air Rumors: Does Size Matter Over Cost?
06:50 • 1 year ago

Product Reviews

MacBook Neo Review: The Best Laptop for $600 Is Even Better at $700
By Matt Elliott
MacBook Pro 16 M5 Pro, M5 Max Review: Go, Speed Racer, Go
By Lori Grunin
iPad Air M4 Review: The Best Option for the Moment
By Scott Stein
iPhone 17E Review: Magnetically Appealing (and Pink)
By Abrar Al-Heeti
Apple's Super-Slim iPhone Air Had Me on Edge... Until I Tested It
By Abrar Al-Heeti
I Tested the iPhone 17 Pro Max. It's Part Midlife Crisis and Part Battery-Life King
By Patrick Holland
Never Mind the iPhone Pro: The iPhone 17 Is Probably All You Need
By Abrar Al-Heeti
I Tested the Apple Watch SE 3 and Didn't Feel Any FOMO
By Vanessa Hand Orellana
My Apple AirPods Pro 3 Review: Big Improvements, Same Price, No Compromises
By David Carnoy
Apple Watch Series 11 Is Still My Goldilocks Pick, but Only Barely
By Vanessa Hand Orellana
I Tested the Apple Watch Ultra 3 and It's Like a Land Rover for Your Wrist
By Vanessa Hand Orellana

I Tried Apple's New AirPods Pro 3, and They Feel Surprisingly Different
By David Carnoy
The New Apple Watch SE 3: Get Most Watch Series 11 Health Features, but Save at Least $150
By Anna Gragert
Apple Watch Fans Get a Much-Needed Upgrade With the Ultra 3
By Jeff Carlson
Everything New in the Apple Watch Series 11: Blood Pressure Alerts, Sleep Scores, 5G and More
By Vanessa Hand Orellana
iPhone 17 Pro: Wild Orange Color, Bigger Zoom, A19 Pro Chip for $1,099
By Andrew Lanxon
WHAT IS APPLE'S EXPERIENCE EVENT ON MARCH 4?

The Apple Experience event is on Wednesday, March 4, in New York, London and Shanghai. This won't be like the typical iPhone fall event with a keynote. Instead, the company is expected to announce several products in the preceding days: the iPhone 17E, M4 iPad Air, a low-cost MacBook, and new MacBook Air and MacBook Pro models. On March 4, we expect invited members of the press to get hands-on time with the new products.

CNET's experts will bring you all the latest Apple news as it happens.

Show more

The Latest

Don’t Pay Full Price for the iPhone 17 Lineup. These Deals Can Save You Hundreds

2 hours ago

How to Add a Background in Messages on iOS 26

5 hours ago

Grab an Apple Watch Series 11 for Up to $295 Off. Plus, Save on Previous-Gen Models

19 hours ago

We Found a Rare Direct Discount That Knocks $99 Off the Apple Watch Ultra 3

21 hours ago

iOS 26 Setting to Customize if You Hate Your iPhone's Liquid Glass Design

22 hours ago

These Best AirPods Pro 2 Deals Make for a Great Budget-Friendly Buy

1 day ago

Apple’s Lightest Ever iPhone Air Comes at $999 but These Deals Could Get You One for Free

1 day ago

Can't Wait for New Emoji? Here's How to Create Your Own on iPhone

1 day ago

Best Apple Watch Ultra Deals: Apple's Most Advanced Wearable Is $100 Off at Amazon

1 day ago

iPhone Mirroring Is One of the Best Hidden Features on the Mac

2 days ago

The iPhone 15 Is Still a Powerhouse -- and a Total Steal With the Right Trade-In

3 days ago

This iPhone Feature Will Scold You if Your Camera Lens Is Dirty

3 days ago

If Your Baby's Not Sleeping, Try Your iPhone's Hidden White Noise Feature

4 days ago

Apple Watch Series 11 vs. Ultra 3 and SE 3: Now's the Time to Choose One

5 days ago

You Can Find Nearly Every Apple Watch Series 11 Configuration for $70 Off Right Now

6 days ago