If your iPhone is starting to feel a step behind, Apple's new iPhone 17 series has likely caught your attention. The latest generation brings the usual mix of sleeker designs, sharp cameras and fast performance. But, as always, those upgrades come with premium pricing. The good news is you don't necessarily have to pay full price, thanks to a range of retailer and carrier deals.
Alongside updates to its flagship phone, Apple also debuted its first ultrathin smartphone -- the iPhone Air. This is in addition to the upgraded base model iPhone 17, the high-end iPhone 17 Pro and the big-screen iPhone 17 Pro Max. With so many options on the table, figuring out the most affordable way to upgrade can get confusing, fast. To help, CNET's shopping team has rounded up the best deals available right now, highlighting the offers that make these new iPhones easier on your wallet.
Right now, Apple and major carriers such as AT&T, T-Mobile and Verizon are running promos that can get you select models at no cost when you add a new line or trade in an eligible device. We've rounded up the top deals. below so you can take advantage of them while they're still around.
We'll continue to update this page as deals come and go, so be sure to check back often. And don't forget to upgrade to a compatible case to help protect your new phone, or snatch up one of these must-have phone accessories.
Buying a new iPhone 17? Check out the best deals on Apple accessories, including the Apple Watch Series 11, SE 3 and Ultra 3, as well as the AirPods Pro 3.
Best iPhone 17 deals
You can get the iPhone 17 at Apple right now. Plus, if you have an older device, you can get between $35 and $685 in trade-in credit when you trade in an iPhone 13 Pro or newer. You'll also get 3% cash back if you purchase with your Apple Card.* Apple also partners with carriers like AT&T, Verizon, T-Mobile, and Boost Mobile, which offer an enhanced trade-in credit if you're looking for a service plan.
If you have the Unlimited Premium plan, you can get up to $830 off any iPhone 17 model with a trade-in. To get this deal, you'll need to trade in a qualifying phone and either add a line or upgrade an existing one. This means you'll basically get the iPhone 17 for free.
This product has been independently, editorially selected by our expert deals team. The company has paid for highlighted placement on this page.
AT&T is offering up to $830 off the iPhone 17 when you trade in an old phone. You'll receive the savings via 36 monthly credits on your bill. To get the maximum available trade-in value, you must trade in an iPhone 14 Pro Max or newer model (but not an iPhone 16E).
T-Mobile does not currently have any offers available on the iPhone 17, 17 Pro, 17 Pro Max or Air. You can, however, find deals on the iPhone 17E or previous-generation devices.
Get up to $830 off when you sign up for a new line on the Unlimited Ultimate plan. Or trade in an eligible device and sign up for a new line on an eligible Unlimited plan. This discount will be applied via bill credits over 36 months.
Those on Boost Mobile's $65 per month Infinite Access for iPhone plan will save $830 instantly, which gets you the basic iPhone 17 free. You can also prepay for the entire phone up front and score a free year of service.
Best iPhone Air deals
If you have an older device to trade in, you can get a trade-in credit of $35 to $685. You'll also get 3% cash back if you purchase with your Apple Card.* Apple also partners with carriers like AT&T, Verizon, T-Mobile, and Boost Mobile, which offer an enhanced trade-in credit if you're looking for a service plan.
You can get the base iPhone Air for free when you open a new line with AT&T on an eligible unlimited plan. This also drops the 512GB version to $4 a month and the 1TB version is down to $9 a month. You will receive it via 36 monthly bill credits. Just note that this offer is only available online.
You can also save up to $800 by switching carriers, and you can save more if you have a device to trade in.
Verizon is offering up to $820 off an iPhone Air when you sign up for a line on its Unlimited Ultimate plan. You can also save $830 by selecting either the trade-in and save with new-line or the just trade-in and save option. These savings will be applied via 36 monthly bill credits.
Visible isn't currently offering any direct discounts on the iPhone Air. However, you can trade in an eligible device and save.
Boost Mobile is offering a special deal on the iPhone Air for those on its $65 per month Infinite Access for iPhone plan. The 256GB drops to just under $5 per month, the 512GB version is a little over $10 per month and the cost of the 1TB iPhone Air drops down to about $16 per month. Select configurations are out of stock in certain colors. For example, the 256GB version is currently only available in space black and light gold. Alternatively, you can prepay for the entire phone up front and score a free year of service.
Best iPhone 17 Pro deals
You can order the iPhone 17 Pro and Pro Max direct from Apple. Plus, if you have an older device to trade in, you can get a trade-in credit of $35 to $685. You'll also get 3% cash back if you purchase with your Apple Card.* Carrier partners like AT&T, Verizon, T-Mobile, and Boost Mobile offer an enhanced trade-in credit of up to $1,100 if you're looking for a service plan.
You can order your iPhone 17 Pro or iPhone 17 Pro Max from T-Mobile. Get up to $830 off when you trade in an eligible device on a qualifying plan, or get up to $730 off with new line trade on most plans. You can also save $800 when you switch to a qualifying T-Mobile plan and bring an eligible number.
AT&T is offering up to $1,100 in bill credits when you trade in an old phone valued at $230 or more, including any iPhone 14 Pro Max or newer. Trade-ins valued at $130 will still net you $830 in credit, and those valued at just $35 or more can still score you up to $350 in credit. This will get you the iPhone 17 Pro for free and the 17 Pro Max for about $3 a month.
Boost Mobile's offers vary a bit. Pay in full, and you'll qualify for a free year of service on either the 17 Pro or 17 Pro Max. You can also score the 17 Pro from $8 a month or the 17 Pro Max from $10 a month when you're enrolled in the Infinite Access for iPhone plan for $65 per month.
Verizon is offering up to $830 off an iPhone 17 Pro or Pro Max when you sign up for a line on eligible unlimited plans and trade in an eligible device. These savings will be applied via 36 monthly bill credits, effectively getting you the base model free.
If you don't have an older device to trade, you could still save $740 when you open a new line with Verizon on its Unlimited Ultimate plan.
What's new about the iPhone 17 series?
Our CNET experts have put together a comprehensive guide on everything you need to know in our iPhone 17 model comparison, and our iPhone 17 reviews offer an even deeper dive. But a shorter version looks like this: The iPhone 17 comes with a new A19 chip, while the 17 Pro and 17 Air get an A19 Pro chip. There is a storage bump as well, up to a starting 256GB. That's double the base 128GB we saw in the iPhone 16. Another exciting change coming with this series is iOS 26 and its minimalistic Liquid Glass feature, which was released Sept. 15. But don't fret if you're not a fan of the new interface -- light and dark mode UIs will still be available if you prefer.
How much does the iPhone 17 series cost?
Prices differ depending on the amount of storage you buy, but here's the range:
- iPhone 17: From $799 (£799, AU$1,399)
- iPhone Air: From $999 (£999, AU$1,799)
- iPhone 17 Pro: From $1,099 (£1,099, AU$1,999)
- iPhone 17 Pro Max: From $1,199 (£1,199, AU$2,199)
Hey, did you know? .
What colors do the iPhone 17 models come in?
- iPhone Air: Space black, cloud white, light gold, and sky blue.
- iPhone 17: Lavender, mist blue, sage, white, and black.
- iPhone 17 Pro and Pro Max: Silver, cosmic orange, and deep blue.
Shopping for a previous iPhone model? Our roundup of the best iPhone deals includes sales on the iPhone 16, iPhone 16E, iPhone 15 and more.
How do iPhone 17 trade-in offers work?
There are multiple carriers offering trade-in savings through Apple, some valued at up to $1,100 on eligible trade-ins, which could net you a free iPhone 17 Pro.
Not a fan of contracts? Some retailers also offer trade-in programs that offer gift cards toward future purchases instead. This can be a great way to take advantage of savings without necessarily being locked into a contract. Retail offers may not provide as much of a deal as traditional trade-in offers from carriers, though, so keep that in mind as you shop and more offers come online.
*All information about the Apple Card has been collected independently by CNET and has not been reviewed by the issuer.
