Made by Google 2025 Live: Pixel 10, Pixel Watch 4, Gemini News and Android 16
Google's newest Pixel phones were revealed Wednesday in Brooklyn and CNET was there.
A teaser of Google's Pixel 10 released by Google itself.
Google has revealed its next phone lineup, the Pixel 10 series. After the usual raft of leaks and even teasers by the tech giant itself, it's finally unveiled its new lineup of devices.
The Made by Google event kicked off at 10 a.m. PT (12 p.m. ET, 5 p.m. BST) Wednesday, though news came in fast ahead of it. A series of new Pixel 10 phones, the Pixel 10 Pro Fold foldable, the Pixel Buds 2A and the Pixel Watch 4 have all been revealed. Here are all the details as they were revealed during the event -- which was a surprisingly fun affair with host Jimmy Fallon leading viewers on a celebrity-filled tour of all the new perks coming to Google's devices.
Here are our first looks at Google's lineup:
And that's a wrap on Made by Google
With a screening of the Jonas Brothers' shot-on-a-Pixel-10 music video, the Made By Google event comes to a somewhat abrupt close for us online viewers -- no send-off goodbye from Fallon, just the memories of one of the stranger product launches we've had in years. But perhaps it cracks open the door for more human chats in an era of slick presentations and more AI.
That's not the end of our coverage, though -- head to CNET.com for all our reviews of Google's new lineup of phones, foldables, smartwatches and earbuds. And you can keep watching the video above for Bridget and Iyaz's takes on everything that was announced.
Nick Jonas joins Jimmy Fallon
Nick Jonas joined the end of the Pixel 10 event to debut his band's music video, which was purportedly filmed on the Pixel 10.
Inside the venue, the audio for this song is so overblown, but this is the latest in a line of music videos filmed on phones. Prior Pixel phones (and the iPhone) have had similar demos.
SubwayTakes roasts wired headphones
Kareem Rahma from the internet talk show SubwayTakes hopped out of the crowd at Made by Google to roll a tape. The TikTok-style video takes digs at the resurgence of wired headphones.
Peloton's Cody Rigsby joins for the Fitbit sketch, er, segment
The Pixel Watch 4 and its Fitbit features take the spotlight for this bit, featuring Peloton coach Cody Rigsby and Google Product Manager Noah Presler. While the earlier segments have a more informercial vibe, this one feels more like a comedy sketch. Peloton content does appear in the Fitbit app, which would explain why he's a guest.
The Pixel 10 translation live demo went over swimmingly
During a surprise demo of the Pixel 10's live call translation feature, Fallon sat down for a chat on the phone with YouTube star Karen Polinesia -- who spoke only Spanish for the demonstration.
Fallon's English was translated to Spanish for Polinesia to engage with, in a voice that sounded kind of like his own with the addition of a robotic accent. Polinesia responded in turn, and her own voice was translated into English with very little downtime between the speech and the live translation.
This was a tight demo, and it seemed successful overall. The Pixel 10 phone call translations shown off at Made by Google follow on the heels of the Google Meet translations, which were shown off at Google I/O earlier this year.
The Jonas Brothers showed off Pixel Phones being used to shoot music videos
Musical sensation The Jonas Brothers showed how they tried to make a music video in a day with a few hundred dollars and a Pixel smartphone. The brothers shot a video for their song I Can't Lose entirely on the Pixel 10 Pro, in New York City. Their behind-the-scenes look was amusing, with entertaining bits like a leaf blower being used to simulate wind in the hair.
The resulting show actually looked pretty good. There was a shot with one of the brothers looking forlorn at a table in a restaurant with "rain" on the window -- which was water being poured out of a watering can. The demo highlighted the handset's ability to shoot in 8K and take wide-angle shots, zoom in from afar, take video at night in low-light conditions and more.Â
From Camera Coach to shots by real photographers using the Pixel 10
Photos shot by Andre D. Wagner on the Pixel 10.
After the Alex Cooper chat and using Camera Coach, now we turn to a true photographer -- Brooklyn's own Andre D. Wagner, whose much-lauded photos of Black Americans have been featured in galleries and the Smithsonian. Wagner shared photos he took around New York City using a Pixel 10 phone; Google has spent years working on its True Tone to more accurately capture darker skin tones.
CNET Editor at Large Andrew Lanxon took the Pixel 10 Pro XL on a photo safari on the streets of Paris -- check out his photos here.
Google's Pixel phones can use Camera Coach to improve photos
Podcaster Alex Cooper helped demonstrate various features of Google's Pixel phones, specifically Camera Coach. The concept is to use Camera Coach to get a great first photograph or edit photos without being a professional -- or even amateur -- photographer. Cooper showcased Camera Coach providing real-time suggestions for lighting, framing and even poses for the subjects.
The Made by Google set
While the show changes segments, here's a wide view of the entire Made by Google set.
Google doesn't want it to be scary to transition to Pixel phones
One of the points hammered home by Fallon's pseudo-infomercial with Lofton is that Google wants to make it easy for people to transition from other phones to the Pixel 10.
If you're wondering why Google would want to quell fears about that transition, it's because Pixel phones are already making up a lot of ground in terms of US market share: According to 9to5Google, the Google Pixel phone lineup has settled into a top 4 spot in the market, and makes up 3% of all US phone sales.
Google seems to be pushing a general sentiment of unifying phone ecosystems -- one of the examples is the imminent death of "blue and green" text bubbles for messages sent between iPhone and Android phones, as Mike posted below. If the experiential divide lessens between these phones, swapping over might not be something to fear.
Google's done with green and blue bubbles
After almost a year of Apple's iOS supporting the RCS texting standard, Lofton declared the company is "done" with the green and blue bubble conversation, referring to Apple's iMessage.
Since both iPhones and Android phones support the RCS texting standard, most texting features like read receipts and high-quality media sharing are now available, as long as RCS is turned on in the respective phone's settings. Lofton provided a brief summarization of the texting standard, mainly to argue that while the Pixel itself doesn't support Apple's iMessage, Google is otherwise done with arguing that the messaging parity isn't there.Â
We'll see if that is indeed the case in the future, as Apple and Google will likely continue to develop exclusive texting features to continue to compete with each other. And RCS doesn't yet support encryption when texting between the iPhone and Android, but that feature has been in development and is expected to eventually arrive.
Fallon demonstrates Magic Cue feature
Fallon demo'd Magic Cue, a new AI feature that will contextually surface information from other apps. Fallon's phone found the name of a restaurant from a booking email to send to Google's Osterloh and a specific photo of a dog to send to podcaster Alex Cooper.
PixelSnap is Google's way of saying MagSafe
Google's PixelSnap is following Apple's MagSafe in providing a branded way of describing magnetic attachments that work with the Pixel 10 line. But even though Google is using this marketing term, most MagSafe accessories should work with the Pixel 10 as both are based on the Qi2 magnetic wireless charging standard.
In short, that means even if Google makes it sound like it's special to the Pixel, it's actually much more open then that. The Pixel 10 line should work with Qi2 accessories, MagSafe accessories and these new "PixelSnap" accessories just fine.
Pixel 10 lineup keeps getting hyped with every other word
Each of the Pixel devices are being run through by Fallon and Lofton. As it's a talk show, the audience is being prompted to cheer loudly every time a new device comes out.Â
While it's starting to hurt my ears, it is on-brand. It's much like when people in Rachael Ray's talk show audience would cheer for her mashed potatoes.
Pixel 10 meets QVC -- we've gone full infomercial
Jimmy Fallon and Adrienne Lofton at Made by Google.
After a brief video with F1's Lando Norris, Fallon shifts over to a table full of Google's new devices as the company's VP of Global Marketing, Adrienne Lofton, walks him through everything announced today. The infomercial vibes are off the charts.
Fallon is bringing the energy for each and every product Lofton presents, which is another shift away from the slick commercial spots we get at Apple and Samsung shows.Â
You can get a year of Google AI Pro with purchase of a Pixel 10 Pro or Pro Fold
Google revealed at its Made by Google event that if you buy a Pixel 10 Pro or Pro Fold, you'll get a year of the company's Google AI Pro artificial intelligence suite. AI Pro includes the Gemini AI assistant, Flow (a filmmaking tool), Whisk (for image-to-video creation), 1,000 monthly AI credits to use in Flow and Whisk, NotebookLM (research and writing assistant), Jules (coding agent for developers), 2TB of storage for Drive/Photos/Gmail and Gemini in Google suite (Docs, Sheets, Gmail, etc.).Â
Osterloh showed how he used his Pixel phone as a sort of creative studio by leveraging the Veo text-to-video AI model to animate a video of his adorable dog, Dakota, talking into microphones like a podcast host.
Talk show BTS
The crew at Made by Google sets up on a second set.
Much like a talk show, the crew is setting up on a second stage while a pretaped segment airs.Â
Teleprompters are set up, just like they are on a talk show.
And while conversations may appear off the cuff in this talk show format, there is definitely a teleprompter too like other TV shows.
Is the future of tech events... talk shows?
Watching Jimmy Fallon do a sit-down interview with Google's Rick Osterloh feels more relaxed and human than the slick, high-production events we've seen from Apple and Samsung. Perhaps the dude chatter is going on a little long when viewers are waiting for big, flashy product announcements, but at least we're spared the breathless train of commercial spots we're used to from these events. It's a little low-tech charming to see Jimmy Fallon read out printed social media posts.
Shots fired at Apple's iPhone during Fallon's Reddit read out
While sitting down with Google's senior vice president of devices and services, Jimmy Fallon pulled out a compilation of the "greatest hits" from the Google Pixel subreddit. In the posts he showed off, different users lauded the Circle to Search feature and credited Pixel's crash detection feature with potentially saving their life.
Things got spicy when Fallon showed off a post written by a user who said his Pixel phone photos put his friends' iPhones to shame. Shots fired -- and Osterloh shared a bashful grin with the audience during the segment.
Google's Rick Osterloh is first guest
Jimmy Fallon is speaking with Rick Osterloh to kick off the event, with some reminiscing of the first Pixel launch.
Jimmy Fallon gives a Google monologue
In a very Tonight Show-like fashion, Fallon began with a monologue before bringing out Google's Rick Osterloh.
Talk show host Jimmy Fallon kicks off Made by Google
Jimmy Fallon got the Made by Google event going, saying "we're going to party as hard as we possibly can on a Wednesday at 1 p.m."
Pixel 10 phones get satellite-powered apps
Mike Katz, T-Mobile president of marketing, strategy and products, announces the T-Satellite launch date on stage at a T-Mobile event.
The Pixel 10 lineup gets another perk: satellite-enhanced apps, thanks to T-Mobile. The phones will use the carrier's T-Satellite service to expand connectivity for three apps to start -- Google Maps, Google Messages and Find Hub -- to get functionality in areas where conventional mobile data can't reach.
T-Mobile officially launched T-Satellite in June, which runs on SpaceX's Starlink network of microsatellites. After promising tests connecting subscribers beyond terrestrial cell networks, the carrier announced that it would be expanding this capability to apps starting Oct. 1 -- though it seems Google got an exception to launch early. Read the whole story by CNET Senior Writer Jeff Carlson.
CNET's lead photographer captured gorgeous pictures with the Pixel 10 Pro XL
CNET's Andrew Lanxon got hands-on time with the Pixel 10 Pro XL while taking an exclusive photo walk in Paris, during which he snapped hundreds of pictures of people, places and cats.
What were his conclusions about the Pixel 10 Pro XL's cameras? Not much about the hardware has changed, but the new phone takes beautiful pictures nonetheless.
He wasn't big on the Camera Coach feature, but the new AI tool probably isn't designed to make any earth-shattering revelations to folks that have been in the professional photography game for over a decade. Check out Lanxon's favorite Pixel 10 Pro photos here.
Google merch
Event swag is being handed out in the crowd of the event, such as this charming Google mug.
Warmup guy as we wait for the event to start
Just like attending a talk show, there's a preshow comedian here.
The Made by Google event is being hosted by talk show host Jimmy Fallon. Like a broadcast show, we have a warmup guy cracking jokes to get the crowd to cheer more once the event starts.
The Pixel Watch 4's upgrades help it go toe-to-toe with Apple Watches
The Google Pixel Watch 4 had been announced, and its improvements posit it as one of -- if not the --- best Android Watch on the market. You'll find an artificial intelligence-powered health coach, satellite SOS connectivity, better battery life and simpler repairs. Starting at $349, the Pixel Watch 4 packs a lot of value. In Vanessa Hand Orellana's hands-on look, the Pixel Watch 4 felt like a solid upgrade from the Pixel Watch 3.
While the Pixel Watch 4 might look similar to its predecessor, there's more screen real estate thanks to smaller bezels -- in all, you get 10% more usable screen area than before, which is 50% brighter than the Pixel Watch 3 to make it easier to see in broad daylight. The new watch packs an enhanced battery that Google claims will be 25% better than the Pixel Watch 3, theoretically putting it at 30 hours for the 41mm model, and 40 hours for the 45mm version -- or up to three days in low-power mode.Â
In a refreshing move, the battery and display are replaceable, so select providers can repair Google's latest smartwatch. Swappable parts are nice to see -- hopefully your watch will be OK, but if you need a fix, it might not be as much of a hassle or as expensive.
$130 Pixel Buds 2A revealed
The two color options.
Google has introduced the Pixel Buds 2A, which cost $130, are up for preorder now and ship Oct. 9. The earbuds come in the colors hazel or iris and look similar to the $229 Pixel Buds Pro 2. While they are a more affordable option, they don't provide the same performance or feature set.Â
We can expect to hear about the earbuds at today's Made by Google event, which starts at 1 p.m. ET. To see all the ways the Pixel Buds 2A differ from the Pixel Buds Pro 2, check out David Carnoy's comparison.
The Pixel 10 and Pixel 10 Pro are evolutions, not overhauls
The Made by Google event is our first look at the new Pixel 10 phone, which builds on the design of its predecessor by adding new tools like a Gemini AI-powered Camera Coach and refining existing features such as a higher maximum screen brightness. For the first time, instead of being a scaled-down version of the Pixel Pro series, the Pixel 10 is more of a hybrid model that has a similar design and model as the Pixel 10 Pro but with the same main and ultrawide cameras that you'd find in the Pixel 9A.
Speaking of the Pixel 10 Pro, we got a chance to see that upcoming phone, too. The new phone, which CNET's Andrew Lanxon described as an "evolution of its predecessor" rather than an overhaul, includes the Tensor G5 processor and an increasing amount of AI tools -- especially for photography. The Pixel 10 Pro also integrates Qi2 wireless charging technology, which should help it charge faster when you don't have a wired charger on hand.
The Pixel 10 Pro Fold may be the most durable foldable
The Pixel 10 Pro Fold is here, and it achieves a surprising feat: a foldable that's been certified with an IP68 dust and water resistance rating, which is the level of durability seen in most conventional flat smartphones released today. That means you won't have to worry about small dust particles and sand, making the Pixel 10 Pro Fold the first beach-ready foldable, as CNET Senior Technology Reporter Abrar Al-Heeti noted in her review.
The Pixel 10 Pro Fold packs plenty of other upgrades, like a Tensor G5 chip, a larger 5,015-mAh battery than last year's Pixel 9 Pro Fold (5,650 mAh), Qi2 wireless charging with magnetic functionality to snap on chargers and more. Check out CNET's full Pixel 10 Pro Fold review here.
The breakfast spread at Made by Google
Now that we're inside the Made by Google event, we're filling up on snacks and coffee ahead of the show. Reporters need carbs and caffeine, too! OK, maybe not this many carbs.
Badges in hand for Made by Google
We've arrived at Made by Google
We're here at the Made by Google event in Brooklyn about an hour before the event starts, and I -- along with CNET Associate Social Producer Tara Brown -- will be adding our live updates from the event. See you inside!
You can probably expect Pixel 9 pricing for the new phones -- at least for now
It's rumored that the Pixel 10 phone line will retail at the same prices as their Pixel 9 predecessors. That means you might expect to get your hands on the base 128GB storage Pixel 10 for $799, and the 256GB model for $899. Following this trend, the base storage Pixel 10 Pro would retail for $999 and the base 256GB Pixel 10 Pro XL would retail for $1,199.
Supposedly, the Pixel 10 phone line won't be affected by tariff pricing at launch, though this could change at a later date. CNET will continue coverage of pricing fluctuations for all of the newest technology.
Google's own teaser showed the standard Pixel 10's big upgrade
A teaser video of the Google Pixel 10.Â
Last month, Google itself dropped an official tease of the Pixel 10 -- a short animation showing the back of the phone, which looks roughly like last year's Pixel 9 phones with a bit more metal framing around the camera bump. But the big addition is what's inside the camera bump: a third camera.
The Pixel 9 had a 50-megapixel main camera and 48-megapixel ultrawide shooter, so presumably the third camera would be a telephoto for distance photography, much like with the Pro versions of Google's phones. Apple retains twin cameras on its standard iPhone 16 to differentiate its regular and Pro models, so Google could get an edge by adding that zoom camera to its base Pixel 10 -- and would put in on par with the Samsung Galaxy S25, which also has three rear cameras.Â
Where is the Pixel 10 Flip?
Google launched its first foldable phone, the Pixel Fold, in 2023. Last year, it followed-up with a top-to-bottom upgrade of the phone called the Pixel 9 Pro Fold. Looking at rumors and teases by Google, it's safe to say that the company will be launching a Pixel 10 Pro Fold during its Made by Google event on Wednesday. But where is the Pixel 10 Flip?Â
Google is one of the only phone-makers with a single foldable model. Samsung has its Galaxy Z Fold line and its Galaxy Z Flip series. When is Google going to launch a flip phone? Or is the company going the Motorola route and sticking to just one kind of foldable? While I don't think Google will launch a Pixel Flip, it will be curious how much the company leans into foldables for its Pixel line.
I'm here for the Pixel 10's rumored summer splash of color
The Made by Google event is about to reveal the Pixel 10, and if the rumors are true, the new phone will be uncharacteristically colorful. The lineup for the base phone will supposedly include obsidian, indigo, frost and lemonade colors. That zesty yellow phone is the refreshing change of pace that I want to see, and it'll totally add summery vibes to anyone's pocket.
The Pixel 10 Pro has a similarly fun set of rumored colors, though none of them sound quite as eye-catching as the mellow yellow Pixel 10. Android Headlines reported on rumored renders that display obsidian, porcelain, moonstone and jade (aka black, white, gray and green) models for the Pro. Jade is a cool tone that might turn a few heads, but it's no lemonade.
Noted leaker Evan Blass posted additional Pixel 10 photos, lending more credence to the rumors about these Pixel 10 colors. Let's cross our fingers that the light yellow adds some flair to the phone without looking too gaudy.
Will the Pixel 10 lineup support the Qi2 wireless standard?
A rumored change to the Pixel 10 lineup could make the phones more attractive -- literally and figuratively. The Pixel 10 series could come with built-in magnets as part of a shift to fully supporting Qi2 wireless charging. If the rumors are true, you could use magnetic accessories (potentially including Apple's MagSafe chargers) interchangeably with the iPhone and the Pixel.Â
The shift could be significant for the Qi2 wireless standard, as the HMD Skyline is the other Android phone currently supporting Qi2. (There are examples of Qi2 charging with phone cases, but magnets built into Android devices aren't common.) In addition to magnetic compatibility, the Qi2 version also brings a faster wireless charging speed than the earlier version, Qi.Â
Right now, whether the Pixel 10 lineup will support the Qi2 wireless standard is unclear. An image posted by leaker Evan Blass seems to show a phone with a circular charger attached via magnets. According to a report from Android Authority, the near future could see us shopping for magnetic "Pixelsnap" accessories from Google.
Jimmy Fallon hosting Made by Google 2025 and already he's dropping spoilers
On TikTok, Google bleeps Jimmy Fallon announcing that he's hosting the Made by Google 2025 event.
Late-night host Jimmy Fallon is taking on a daytime side gig as the emcee of the Made by Google event tomorrow. In a TikTok video released by the Google Pixel account, Fallon appears excited to introduce new features such as [bleep], [bleep] and of course [bleep] "which I'm not allowed to talk about." It's a light-hearted jab, given that so many rumored details of the Pixel 10 and other products have leaked ahead of the event.
@googlepixel @Jimmy Fallon is officially hosting #MadeByGoogle and he wants to tell you all about it (a little too much if you ask us). #GooglePixel ♬ original sound - Google Pixel
We may see Google's Tensor G5 chip in the Pixel 10 Android phone lineup
Google's Pixel 10 handsets may use the Tensor G5 chip. The Tensor G4 was at the core of last year's Pixel 9 series, so it logically follows that the company will feature the Tensor G5 as its predecessor -- unless there's a name change. Rumors by Android Authority suggest the new chip might be made by chip fabricator TSMC. Moreover, the G5 system on a chip reportedly uses a 3nm process node, meaning that it could be both more powerful and more efficient than the G4, which uses 4nm, but real-world differences in battery life and CPU or GPU performance may be marginal at best.Â
In our Google Pixel 9 Pro XL review, we found its benchmarked performance unimpressive. The G4 was only marginally better than the Pixel 8 Pro's G3 processor and fell short of competitors like the iPhone 15 Pro Max and Samsung Galaxy S24 Ultra, although performance was solid in everyday usage. Whether playing a demanding game of Genshin Impact or generating AI images, the Pixel Pro 9 XL never felt slow, even if it could have packed more oomph. We're hoping -- and expecting -- that even if the G5 doesn't win any benchmarking competitions, that it's similarly snappy in daily use.
How to watch the Made by Google Pixel 10 Event
On Aug. 20, Google is slated to unveil its latest Pixel devices, including phones, earbuds, wearables and more, at its Made by Google event. The event kicks off at 1 p.m. ET on Wednesday, Aug. 20. You can stream the Made by Google event on YouTube.
I hope the Pixel 10 has better AI, instead of just more AI
Gemini AI assistant
The Made by Google event is tomorrow and we will officially see the Pixel 10 line unveiled. Last year's Pixel 9 series showed Google integrating Gemini into its line of phones. One of the most impactful moments I had with the Pixel 9 Pro was using Gemini Live. Nearly everything about it wowed me from being able to talk to it like a person, to the interface. I did get some less than reliable answers (also very much like a person) but could see the possibilities.
For the Pixel 10 series, I'd like Google to really elevate the quality of the AI integrated on the Pixel. Focus on quality over quantity and aim at using AI to solve common problems instead of more niche ones.

